Philips: Best press room IFA 2006 : Simon Perry: Schemes, dreams & trivia

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Philips: Best press room IFA 2006

15th September 2006 by Simon

The Philips press room:IFA 2006

Originally uploaded by Simon.

Hats off to Philips for having the best press room at IFA 2006.

Trade shows are a torrent of noise, flashing lights and people at the best of times.

Understanding this, Philips tucked away their press room, sound proofed it to make it quite and used muted tones in the design. This was all topped off with a constant and impeccable service, delivering drinks and food.

Hurrah!

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Possibly

Decent products, from Philips?
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