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f*cking promo for Channel 4

There’s a series of promo pieces that have been running on the UK Channel 4 for a couple of weeks. People who appear in shows on the channel answering questions knitted together. This morning a BBC friend passed me a link to an unnamed video work, where the question was obviously “What’s your favourite swearword“. Don’t be shocked if you hear a swear word or two. Watch it for your favourite.

I imagine it’s pretty popular and just gulping down bandwidth, because when I’ve just looked at it again, the current video is much more compressed - and they’re cunningly added a Send this to a Friend form. This has viral written all over it.

I’m not going to hypothesise on who was behind this, Ch4 or a sneaky editor, smuggling it out - I’ll leave that for others.

Update: Thanks to the update from RealRadix, who tells me the previous link has gone offline, but it should still be available from the channel 4 site

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2 Responses to “f*cking promo for Channel 4”

  1. on 20 Mar 2004 at 7:03 pm RealRadix

    C4 are behind it - the source url is now:

    http://www.channel4.com/ads/index1.html

    And it’s stopped working - too many hits I guess.

    In fact they have a hidden hit counter on the page (http://one.123counters.com/counter/index.php?u=harmonypark&s=scoreboard) which is currently reading 836,824 - about 1,000 up from when I started typing this…

  2. on 20 Mar 2004 at 11:06 pm Simon Perry

    Thanks for clarifying that and spotting the counter - I guess this is excluding the hots on the original site. It’s 7659 up in the last four-ish hours - not bad about 2k/hour on a Saturday night.

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